The Race For Sponsorship

This all new motorsports marketing program is designed for the budget racer as well as the well funded race teams. The CD is based on the popular SVI Marketing Seminar that was conducted in Lansing, Michigan.

This new CD includes marketing tips, advice and sample's of portfolios, contracts and proposals. This program was designed for the racer who is looking to boost their marketing and sponsorship programs.

The CD contains all the information a racer needs to get off to a professional start with their local or regional race team marketing program. Unlike other how to books and CD's on the market, this marketing CD will give you insight into how corporations think as well as how they spend their advertising dollars. Authored by Chris Throgmartin, this CD encompasses ideas and knowledge accumulated by Chris based on his 25 year career in Motorsports. As a marketing and public relations expert, his vast knowledge of marketing and public relations have been applied to this CD using easy to follow instructions written in laymen's terms.

With Marketing and PR experience in over 17 race sanctioning bodies in stock car racing as well as NHRA drag racing, Chris assures the user will come away with a better understanding of what it takes to bring home those elusive sponsorship dollars.

The " The Race for Sponsorship " CD covers the following topics of Motorsports Marketing:

* The Do's and Dont's of Assembling Portfolios

* Understanding Corporate Advertising

* Understanding Corporate ROI's and ROE's ( return on investments and return on equity ).

* Brand Awareness and Brand campaigns and other Corporate sponsorship/marketing strategies

* How to setup your "Target list" of Potential Sponsors

* How to structure Co-Op sponsorships

* How to go after Regional Sponsors

* How to put together a "Leveraged Sponsorship"

* How to assemble a proposal

* Sponsorship Contracts

* Effective and Creative Sponsorship Alternatives

* The Do's and Dont's of effective Motorsports Marketing

* The Business aspects of racing including incorporating, protecting your race assets in addition to contractual and tax liability issues

* Ethics in Racing and Sponsorship

This program is a 65 page

booklet produced on a CD and developed in a PDF file format.

CD Program Technical information

This program comes in a jacketed CD. You must have Adobe Reader 5.0 or a later version in order to view this program.

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About the Author: Chris Throgmartin is a well known and respected marketing and public relations analyst and consultant. He has consulted to Fortune 500 companies that have participated in motorsports as well as other business sectors for over 25 years. From International corporations with worldwide operations to NASCAR right down to the local race tracks, Chris Throgmartin has provided his expertise to thousands of individuals, from business owners and corporate executives to racers.

Chris is also the co-founder of the USPRO series ( now the ASALMS series ) as well as the Founder of the Midwest based series, SuperPro.